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Create Alert. Share This Paper. Citations Publications citing this paper. Oral health care and oral health-related quality of life of frail and care-dependent older people]. Dominique J. Katsaros , Athanasios N. Tsirikas , Christos S. Rursch , Doug Jacobson. The prevalence of CSR communication from engineering consultancies and the effects of CSR motives and explicitness on client response.

Wieke Vosman.

Handbook of marketing scales : multi-item measures for marketing and consumer behavior research

Evaluation of food choice behavior : development and validation of health and taste attitude scales Katariina Roininen. Antecedents and consequences of apparel involvement: a multi-attribute model K. Consumption in the age of digital plenty: Three essays into an emerging phenomenon Irfan Emrah Kanat. Feelings of doing good for myself or others: Discussing effects of self-conscious emotions on sustainable consumption Chi-Cheng Luan. Consumer Susceptibility to Reference Group Influence.

Consumer Susceptibility to Interpersonal Influence. Rokeach M. Mitchell A. List of Values [LOV]. Kahle LR. Leonard-Barton D. Unger L; Kernan JB. Materialism-Post Materialism Scale. Inglehart R.


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Belk's Materialism Scales. Belk RW. Richins' Materialism Measure. Richins ML. Scott C; Lundstrom WJ. Material Values. Richins ML; Dawson S. Bloch PH. Components of Involvement [CP].

Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer - Google книги

Zaichkowsky JL. Enduring Involvement Index. Ratchford BT; Vaughn R. Jain K; Srinivasan N. Purchasing Involvement [PI]. Slama MK; Tashchian A. Mittal B. Mehrabian A; Russell J. Zuckerman M.

Flow – Psychology of Optimal Experience

Raju PS. Dimensions of Emotions [PAD]. Dickson J; Albaum G. Role Overload of the Wife. Reilly MD. Peterson RA; Sauber M. Seymour D; Lessne G. Wells WD.

Leavitt's Reaction Profile. Leavitt C. Schlinger MJ. Relevance, Confusion, and Entertainment.

Find Published Marketing Research Measures or Scales

Lastovicka JL. Informational and Transformational Ad Content.


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Feelings Toward Ads. Holbrook MB; Batra R. TV Advertising Believability Scale. Beltramini RF. Expertise, Trustworthiness, and Attractiveness of Celebrity Endorsers. Ohanian R. Rossiter JR. Social Responsibility Scale for Marketing Personnel. Peters WH. Klein GD.

Consumer Behavior and Marketing Strategy

Attitudes Toward the Social Role of Corporations. Williams PF. Consumer Satisfaction With Social Services. Scale for Improving Evaluations of Business Ethics. Management Conservatism. Market Orientation. Job Satisfaction. Role Conflict and Ambiguity. Role Conflict and Ambiguity Scales for Salespeople. Singh J; Rhoads GK. Job Induced Tension.