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A section describing the interaction between retailers and manufacturers, including competition for end-consumers, trade marketing.

The Worldwide Battle for Mindspace and Shelfspace, Online and In-store

A section covering the Emerging Markets-the retail landscape in the major developing economies, results of the expansion of major FMCG brands and western retail chains, challenges related to distribution and FMCG marketing in those countries. The book will also discuss the impact of the Global Crisis on the consumer and retail markets as well as predictions and prospects for the future. Help Centre. My Wishlist Sign In Join.

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(PDF) STORE WARS | Svetlana Elentukh -

Description this book The sequel to the highly successful Store Wars: the battle for mindspace and shelfspace published in If you want to download this book, click link in the last page 5. You just clipped your first slide! Clipping is a handy way to collect important slides you want to go back to later. Now customize the name of a clipboard to store your clips.

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Visibility Others can see my Clipboard. Involved in politics', a candidate for the UK, Conservative party for the European parliament from November , previously a consultant on modern electioneering techniques to central office. Chairman of conservatives abroad Moscow Chairman of "sense" the UK charity for Deaf blind children. Awarded " Commander of the order of Saint Stanislaus", for work on sending book to Poland. Speaks: English, French Teaches: English, French Based in Switzerland, Christoph Michel is a talented workshop facilitator with an inspiring passion for sales planning and in-store effectiveness.

Throughout his career, he has developed numerous workshops and guidelines related to sales capabilities, and has trained over 3, individuals across continents.

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In charge of Nielsen's regional Category Management services until , he created several category and space management workshops that he delivered across Asia-Pacific and Middle-East to associates of more than companies. Previously, Christoph worked 9 years at Diageo in various Marketing and Sales functions in Europe, Asia and Africa, developing internal best practice on sales drivers, commercial planning and distributor management.

Li & Fung - History, Evolution, Present and the Future

This work covered a variety of fields including finance, negotiations dynamics, operations research and statistics. Leveraging learning and experience from Copernicus he is currently working on a decision making support tool for pricing strategies. In its complete version, this fully customizable instrument will allow analysis of a specific market dynamics and exploration of scenarios resulting from different pricing policies. Dariusz holds M. Currently he co-owns Repeat Purchase India, an ecommerce company which runs indiamags.

Store Wars - The Battle for Mindspace and Shelfspace (Electronic book text, 1st edition)

In , he started his career in the food industry. Within 10 years, he had gone from trade representative to a brand manager, and then to senior manager of marketing, working in tobacco BAT , confectionary Wrigley, Cadbury-Schweppes and milk Campina companies. In , Roman started to work in media. In addition, Roman is a Chairman of the Standing Committee of a budget, economics, finance and estimate. Since , Roman has worked with Storewars International. Speaks: English, Spanish Trains: English, Spanish A truly global trainer and consultant, Jane leverages her proven success leading business start-ups and driving market and business performance across several continents to help diverse teams thrive in their commercial reality.

Jane's energetic style and passion for experiential learning "learning-by-doing" ensures a dynamic experience. Saher has earned an irrefutable reputation for delivering key sectors across verticals addressing core competency areas in the Corporate. He can demonstrate his training module design, and development prowess to reach out to the audience through different learning techniques. Saher's journey has taken him places, exposed to different cultures, such as Saudi Arabia, Turkey, Brazil, England, United States, France, Spain, Malaysia, Dubai, Cyprus ,Jordan, Kuwait, Lebanon, Kenya and Nigeria and he share vital statistics on the market activity, individual professional growth, and demographics offering highly innovative training solutions for the sound fitment of the Talent pool to the Corporate.

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